If you’re on social media primarily for business purposes these days, you’ll well understand the importance of strong photos to captivate your audience. The trick behind a great shareable image that balances professionality with the ever-vital personal touch? Do away with a strictly curated look and hone in on the genuine nature of the subject. The light, unique character, and beauty will be front and center without attention-grabbing tactics that actually distract from the brilliance of the person, event, and brand.

While shooting for the Project Impact Retreat in Santa Barbara last month, the inspiration and curiosity from all the guests was palpable; and ripe for taking fresh, authentic, in-the-moment photos that individually and collectively tell the many stories of this amazing event. Case in point, scroll the slideshow below…

And, no less, near and dear to the heart is supporting an empowered community of women, veterans in business or brand new to the entrepreneurial adventure. In either scenario, there is a deeply held passion for expanding on a dream…and it is a joy to capture women in these moments of upleveling their lives…

Alisa Wilcox - Business Consultant

Julia Busby - Marketing Entrepreneur

Karina Ward - Personal Trainer

Contact Michelle to chat all the possibilities!